Ten projects,
in three beats.

The craft beer industry had spent decades telling Black consumers they didn’t belong. The question wasn’t whether #BlackPeopleLoveBeer was true—it was whether it could become a lasting brand.

The opportunity wasn’t a beer company. It was a culture brand with beer at the center. The community wasn’t the audience—it was the brand.

We transformed #BlackPeopleLoveBeer into Crowns & Hops Brewing Co., an internationally recognized, award-winning craft beer brand. The company became the first Black-owned beer brand sold at the Super Bowl, earned recognition from TIME Magazine as a brand “Changing the Face of Beer,” expanded into more than 800 retail locations including Disney, Target, Whole Foods, LAX, and Hyatt, and launched the 8 Trill Initiative to create pathways for future Black brewery owners.

The Bay Area Host Committee was launching the inaugural Super Bowl Innovation Summit, bringing together leaders from sports, technology, culture, and business. The challenge was creating an experience that felt bigger than a conference.

The Summit didn’t need more content. It needed a point of convergence. The Bay Area doesn’t wait for the future—it prototypes it. Innovation isn’t an industry here; it’s a mindset.

Working alongside BeCore, we helped shape the inaugural Summit into a unique convergence point where people, ideas, and tools came together to move the future of sports forward. Through speaker architecture, programming strategy, and attendee experience design, the Summit became a platform built to spark connections, challenge convention, and turn vision into action.

Nike needed an immersive experience to launch A’ja Wilson’s A’One signature shoe. The challenge was introducing consumers to A’ja’s story while bringing her core values—Confident, Authentic, and Unapologetic—to life for a new generation of athletes.

The launch wasn’t about celebrating an athlete. It was about creating a space where young Black girls could see themselves reflected in her story. A’ja’s greatest impact isn’t what she’s accomplished—it’s what she makes others believe is possible.

We created The Huddle, an immersive experience inspired by the feeling of being part of a team. Through storytelling, interactive moments, and community-driven experiences, participants explored A’ja’s journey while finding connections to their own. The experience transformed a product launch into a space rooted in belonging, confidence, and representation—turning A’ja’s values into something guests could feel, not just hear.

Following its acquisition of Hawaiian Airlines, Alaska Airlines was launching Atmos Rewards—a new loyalty platform that needed to reassure existing members while attracting new ones, without imitating larger airline competitors.

Most loyalty programs are built around transactions. Alaska’s opportunity was to build around generosity. The launch wasn’t about points and status—it was about expanding access to a bigger world.

We developed the strategic foundation for a multi-city launch that introduced Atmos Rewards as more than a loyalty program. Through member communications, immersive experiences, and brand storytelling, the launch helped existing members navigate change while inspiring new travelers to see Atmos as a gateway to exploration, access, and possibility.

Alaska Airlines wanted a meaningful presence at Coachella and Stagecoach. The challenge wasn’t showing up—it was earning relevance in environments already crowded with brands.

People don’t attend festivals for sponsors. They attend in search of emotional transcendence. Alaska’s role wasn’t to be part of the festival—it was to elevate the experience.

We created a strategic platform rooted in a simple formula: Emotional Transcendence + Tactical Experiences = Alaska at the Center of Culture. At its center was an immersive environment where Alaska’s global destinations collided in a dreamlike world, collapsing time and distance to inspire festival-goers to extend their journey beyond the desert and into Alaska’s expanding global network.

Marvel Studios needed a premiere experience for Black Panther that felt as culturally significant as the film itself. The challenge wasn’t generating attention—it was creating a moment worthy of the story.

A traditional premiere wouldn’t be enough. Wakanda wasn’t just a place—it was a vision of Black possibility. The audience didn’t need to watch the world of Wakanda. They needed to step inside it.

We partnered with Bronx-based culinary collective Ghetto Gastro to reimagine Wakandan cuisine through a menu that blended heritage, innovation, and storytelling. The experience expanded beyond the event through a behind-the-scenes docuseries, social content, and a New York Fashion Week VIP experience that positioned Black Panther as a celebration of Black creativity rather than simply a film release. The campaign generated 1.5 million views, welcomed more than 1,000 VIP guests and 60 members of the press, and earned coverage from Vogue.

FENTY × PUMA needed retail activations that could drive visibility, engagement, and sales while staying true to the brand’s disruptive identity.

The product wasn’t the story. Confidence was. Rihanna’s influence comes from giving people permission to take up space, and the experience had to embody that same energy.

We created FENTY University, a campaign platform inspired by the confidence, individuality, and cultural influence at the heart of the brand. The centerpiece was the FENTY University Pep Rally at Bloomingdale’s flagship store, hosted by Rihanna and designed to transform a retail environment into a cultural event. The activation attracted more than 1,000 attendees and generated over 10 million social impressions, proving that retail could be both a point of sale and a stage for participation.

Terrace Martin needed a visual companion for the Velvet Portraits album, without overproducing it.

The album was complete. The film only needed to extend the listening—quiet, intimate, true.

We executive produced and creative directed A Velvet Portrait, a short film built around the album’s mood. The album earned a Grammy nomination that year.

Musician Growth Lab, a nonprofit building sustainable careers for working musicians, asked Ashburn Cr8 to build its brand and bring it online — a creative strategy, a full set of brand guidelines, and the website to launch them.

For an organization this early, the brand carries weight the program cannot yet carry on its own. A strong identity tells a working musician this is real, that the people behind it are serious, and that their trust is safe here.

We built the brand end to end: a creative strategy and a complete brand system — logo, color, typography, brand story, tone, and photography direction — documented in a single guideline, plus the website that launched it, designed to introduce the program, open applications, and hold up well past launch.

Alaska Air Group asked us to reimagine Investor Day as an immersive experience that mirrors the Alaska Airlines customer journey — guiding guests from arrival and lounge through boarding, in-flight products, and innovation showcases, with every touchpoint connected into a single story.

Investor Days are built on the tell: leaders present, investors listen, and the future is explained from a stage. But Alaska’s next chapter is something to be shown. Confidence grows when the future becomes visible — and trust scales when it is felt across the ecosystem, not just told at the top.

We designed the day as a journey through the ecosystem powering Alaska’s next era — Product Excellence, the Loyalty Ecosystem, Global Network and Partnerships, and the Future of Travel — recreating the moments guests feel when they fly. Investors didn’t hear about the future of Alaska Air Group; they moved through it. A second day carried that momentum beyond the room, turning alignment into belief across the people who power the brand.